The Record
How It Goes is what happens when dream pop moshes with rap.
James Tonic builds the hook, all Montreal at 3am haze, then hands the floor to two rappers who pull it to the trenches. Kodak Black answers from Florida. Daniil answers from Ísland.
It should not fit together, and that is exactly why it works. Out now on Drummer Records.
The Artist
James Tonic
James Tonic is a dream pop artist, raised in Montreal. Seven albums in, with 25 million plus total catalog streams.
He has over 500 million streams across social media. The Safety albums, Safety and Safety II, are staged as the Safety Tour, a dream pop musical touring the US this winter.
Press Release
For immediate release
The full press release for this release is hosted with the label’s distribution partner. Open it below.
Safety Tour
Pitch Context
Hip hop curators working playlist and editorial, sync supervisors who want a crossover cue, and press covering unexpected collaborations.
Out now, ahead of the Safety Tour this winter.
Contact
Press, interviews and sync.